My colleague and partner in ‘smarketing’ success, Steve Peck, recently wrote the first half of this series on the character flaws most salespeople have and how marketers can adapt to work better with them. In the post, he goes through reasons it’s important for sales and marketing to work toward common goals despite key character differences that set us apart.
For the purposes of this post, I’m going to assume you know about ‘smarketing’ - the idea that sales and marketing should work together toward shared objectives despite the conflict that’s common in most sales/marketing collaborations.
Today, I’d like to offer the marketer’s perspective. Sure, we’re not perfect - I am certainly not perfect. We are, however, perfectionists - often to a fault, but understanding the reasons we think the way we do can help us work better together. After all, marketers are only the anal-retentive perfectionists we are so we can help generate more leads for you to sell to. Befriend your best marketer, and guess where the best leads will likely go. Are you picking up what I’m throwing down? Good...
Here, I list common flaws we marketers have with some thoughts on how salespeople can adjust what you’re doing to collaborate better and ultimately close more deals with marketing’s help.