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Docalytics for Sales is HERE

Posted by Evan Carothers

Tue, Oct 28, 2014

Read Time: 3 Minutes

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Marketers from companies of all sizes across industries have been improving their content marketing with Docalytics since we launched our marketing platform almost two years ago. Amidst the success stories for marketing, there has always been a consistent piece of feedback that rises to the top: sales reps want their own document tracking technology.

Salespeople are getting savvier than ever at using tech tools to improve their productivity and effectiveness. New tools have made it possible for them to gain valuable insights about customers’ behavior and preferences prior to making first contact, and during the sales process. One thing that’s been particularly effective is email tracking - various tools exist to track the emails salespeople send and tell them which ones have been opened and clicked.

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Topics: Docalytics for Sales

Beginner's Guide to Marketing Funnel Metrics

Posted by Lindsey Graff

Mon, Oct 6, 2014

Read Time: 2 Minutes

There are more than a few ways to track lead generation. Instead of feeling overwhelmed by the number of ways you can measure the flow of leads coming in, try picking the "low hanging fruit" - start by tracking simple metrics. After a few months when you've collected some data, use the information you've gathered to look at metrics in a new way.

Over time, as your analysis deepens and becomes more robust, you'll have a clearer picture of what's going right and what's going wrong in order to make strategic and tactical tweaks for more optimized marketing.

Here are some examples of metrics to track now, later, and further on in the future:

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Topics: marketing metrics

Improve Lead Generation with Quality Landing Pages

Posted by Lindsey Graff

Tue, Sep 23, 2014

Read Time: 2 Minutes

Whenever creating interactive experiences with prospects and customers, marketers need to be as actionable and impactful as possible in order to get the highest possible conversion rates. Though there are several ways to capture prospect information and generate leads, I'd like to focus on landing pages for the purpose of this post.

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14 Stats That will Make You Rethink Social Media & Lead Generation

Posted by Lindsey Graff

Thu, Sep 18, 2014

Read Time: 2 Minutes

Over the years, social media platforms have become integral to inbound marketing strategies and, namely, lead generation. If you’re still not convinced (or your C-suite isn’t convinced) of the staying power and ROI of social media, check out these statistics:

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Topics: Social Media, Lead Generation

How to Qualify Leads for Sales with Content Marketing

Posted by Margo Ensz

Mon, Sep 15, 2014

Determining which leads are qualified can take a matter of minutes for a sales professional in a face-to-face meeting. But can you as a marketer tell the difference? Identifying what makes a lead qualfied to talk to sales can transform your relationship with your sales team, optimize your marketing/sales funnel and generate more revenue than ever.

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Metric-based insights to help savvy marketers and salespeople create and leverage smarter content marketing materials.

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