Thu, Jan 23, 2014
Email marketing is a tried-and-true method of reaching customers for B2B companies. Regardless of if you are buying email lists or generating leads via inbound marketing, PPC, and advertising, you are spending a lot of money to get your message, content, and call-to-actions in front of those people. In the B2B world professionals are accustomed to getting inundated with emails. In fact, 54% of emails sent by businesses are marketing messages.
It’s getting increasingly more difficult to get the attention of your leads via email - In fact the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. Providing additional content and resources (such as white papers, ebooks, etc) as part of your email campaigns has proven to be a highly successful tactic. But successfully leveraging document-based content in your emails can be tricky, so we compiled a list of best practices to help you with your next big email campaign...
Wed, Jan 15, 2014
This month represents the 5 year anniversary of the first publication of Brian Halligan and Dharmesh Shah's Inbound Marketing book, so I thought it time to revisit the modern marketing classic to see how practices may have changed. While the inbound approach has become much more sophisticated with the introduction of many more helpful tools for content marketers, many of the original lessons conveyed are still very relevant for content marketers in 2014.
As with any good piece of cornerstone content, I picked up new insights that I had either forgotten or overlooked the first time through. For instance, the book recommends for all B2B marketers to “make a list of all the top people in your industry” who they’d like to connect with over coffee.
Mon, Dec 23, 2013
Every marketer has heard the phrase “content is king.” This phrase actually comes from an article written by Bill Gates in 1996, and has been used over (and over, and over) for nearly 17 years. Still true today, Gates stated that people "must be rewarded with deep and extremely up-to-date information that they can explore at will.” He was talking about the rise of the internet and the exact same sentiment is applied today to content marketing. How’s that for an amazing prediction?
If content is king, analytics is queen.
Fri, Nov 8, 2013
The post challenged readers to think about what our “hobbies taught us about our job” and this simple message inspired me to start thinking more broadly about marketing, and now continually draw inspiration from both the exciting and mundane aspects of my non-professional life. For instance, I spend a fair amount of free time both preparing and consuming delicious meals. As I thought more about this, the many parallels to content marketing became apparent...
Topics: Content Marketing
The Docalytics Blog delivers analytics driven resources and expert viewpoints that help marketers understand the science behind creating effective content. This blog is published by Docalytics, provider of the worlds most robust tool for tracking reader engagement and reporting on content effectiveness through Simply Smarter Documents…