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Your 4-Step Guide to Generating Leads Through Content

Posted by Maya Szydlowski Luke

Tue, Jun 9, 2015


Your company’s expertise is its most prized possession. It’s the lifeblood of everything you do and what drives your success. So you should keep it locked up and hidden from everyone else, right?

Our sales team hears this barrier pretty often: The C-suite shies away from writing content that reveals these precious “trade secrets” because they don’t want competitors to hear them. But this is a flawed way of thinking. Too many companies fail to understand that more publications have moved to the contributor model, so the longer they wait to share their knowledge, the further ahead their competitors will get.

Contributing high-quality content that aims to educate and help readers will position you as an industry leader and help generate leads for your company.

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Topics: Content Marketing, Lead Generation, Marketing

3 Content Engagement Benchmarks to Help Create Better Content

Posted by Steve Peck

Wed, Jun 3, 2015

Buyers consume about five pieces of content before they’re ready to be contacted by a sales rep. So simply serving marginal content with catchy titles won’t necessarily drive sales. Given this, marketers need to consistently deliver high-quality content that nurtures buyers down the funnel. You also have to measure engagement and compare those metrics to your peers to understand whether your audience values your content.

This is why we at Docalytics are so excited to announce the upcoming publication of the industries first ever 'Ultimate Guide to Content Engagement' benchmarks.

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Topics: Content Marketing, Marketing Analytics,, content analytics, marketing metrics, Marketing, Engagement Benchmarks

Social Selling Tips: Share With Your Network in Mind

Posted by Steve Peck

Thu, May 28, 2015

With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post.  That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn.  Doing so is a great way to both learn from others, build your personal brand and ultimately drive more sales, however it’s important to share the right mix of content with the right people to ensure your efforts don’t go unnoticed.

This post will cover some intuitive, but often overlooked tips to ensure you stand out from the crowd when sharing on Twitter and LinkedIn...

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Topics: Social Media, Social Selling, Smarketing, Sales, LinkedIn Best Practices

Product Update: Timeline + Notifications

Posted by Ryan Morlok

Tue, Apr 28, 2015

Have you ever been heading into a meeting or a call and wanted to get up-to-speed on with the person with whom you are going to be speaking? Most of us have, and to that end we launched features last week that will allow you to quickly know what content a prospect has viewed in a more consolidated view.

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Topics: Marketing, Sales, Product

Lead Activity + Export

Posted by Ryan Morlok

Tue, Apr 14, 2015

Over the last few months we have been working hard at creating new dashboards that let you see how people are using your content across the entire organization. The marketing dashboard lets you see how content is performing in aggregate, while the sales dashboard allows you to see which reps are having the most success with your content, and which pieces of content they are using. This high level view is really useful when your trying to see how your organization is improving month-to-month, but sometimes you want to get into the details for each lead, or for each document view.

To that end, we've updated the Lead Activity screen to give you the same filtering options that you have on the dashboards, this post will provide some more detail of this new feature and how it will allow marketers to bring even more intelligence to their nurturing efforts with a simple push of a button...

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Topics: Marketing, Sales, Product

    

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