Fri, Apr 18, 2014
Thu, Apr 3, 2014
This is the second post in our "Stacking the Deck" blog series - read part one HERE.
While sneaking an extra card into your hand is a great way to get yourself invited to leave a poker table (or shot under the table in the wild west), it’s highly encouraged in Marketing. Having that extra card opens the possibility for a much better hand. As marketers we can do this by providing new layers of engagement & informational data about our leads, which opens the possibility for tighter segmentation and more accurate predictions.
Thu, Mar 13, 2014
As a marketer, the most frustrating thing your salespeople can say is, “Following up with Marketing leads is a waste of time.” Just like that, all your painstaking planning and hard work is dismissed with a single sentence. So why would they take money out of their own pockets by neglecting readily available leads?
The answer is: “a breakdown in communication between marketing and sales departments.” Process flow and lead handling are an infamous point of contention between the two departments, and the source of millions of grey hairs around the world.
But marketing and sales don’t have to be at odds with each other. Under the new discipline of Inbound Selling, popularized by Frank Belzer in his book Sales Shift, tactics and strategies where marketing & sales work with the same process (to delight, educate, and actually help) our customers are becoming not only the norm, but a requirement for success. The only way to accomplish that is to stop the finger pointing and realize sales & marketing are two sides of the same coin .
Docalytics took major steps this month to further strengthen our partnership with marketing automation leader Marketo in order to deliver enhanced content marketing analytics and actionable inbound sales insights right into a Marketo user’s account.
Thu, Jan 23, 2014
Email marketing is a tried-and-true method of reaching customers for B2B companies. Regardless of if you are buying email lists or generating leads via inbound marketing, PPC, and advertising, you are spending a lot of money to get your message, content, and call-to-actions in front of those people. In the B2B world professionals are accustomed to getting inundated with emails. In fact, 54% of emails sent by businesses are marketing messages.
It’s getting increasingly more difficult to get the attention of your leads via email - In fact the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. Providing additional content and resources (such as white papers, ebooks, etc) as part of your email campaigns has proven to be a highly successful tactic. But successfully leveraging document-based content in your emails can be tricky, so we compiled a list of best practices to help you with your next big email campaign...
The Docalytics Blog delivers analytics driven resources and expert viewpoints that help marketers understand the science behind creating effective content. This blog is published by Docalytics, provider of the worlds most robust tool for tracking reader engagement and reporting on content effectiveness through Simply Smarter Documents…