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There are more than a few ways to track lead generation. Instead of feeling overwhelmed by the number of ways you can measure the flow of leads coming in, try picking the "low hanging fruit" - start by tracking simple metrics. After a few months when you've collected some data, use the information you've gathered to look at metrics in a new way.
Over time, as your analysis deepens and becomes more robust, you'll have a clearer picture of what's going right and what's going wrong in order to make strategic and tactical tweaks for more optimized marketing.
Here are some examples of metrics to track now, later, and further on in the future: