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Social Selling Tips: Share With Your Network in Mind

Posted by Steve Peck

Thu, May 28, 2015

With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post.  That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn.  Doing so is a great way to both learn from others, build your personal brand and ultimately drive more sales, however it’s important to share the right mix of content with the right people to ensure your efforts don’t go unnoticed.

This post will cover some intuitive, but often overlooked tips to ensure you stand out from the crowd when sharing on Twitter and LinkedIn...

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Topics: Social Media, Social Selling, Smarketing, Sales, LinkedIn Best Practices

Product Update: Timeline + Notifications

Posted by Ryan Morlok

Tue, Apr 28, 2015

Have you ever been heading into a meeting or a call and wanted to get up-to-speed on with the person with whom you are going to be speaking? Most of us have, and to that end we launched features last week that will allow you to quickly know what content a prospect has viewed in a more consolidated view.

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Topics: Marketing, Sales, Product

Lead Activity + Export

Posted by Ryan Morlok

Tue, Apr 14, 2015

Over the last few months we have been working hard at creating new dashboards that let you see how people are using your content across the entire organization. The marketing dashboard lets you see how content is performing in aggregate, while the sales dashboard allows you to see which reps are having the most success with your content, and which pieces of content they are using. This high level view is really useful when your trying to see how your organization is improving month-to-month, but sometimes you want to get into the details for each lead, or for each document view.

To that end, we've updated the Lead Activity screen to give you the same filtering options that you have on the dashboards, this post will provide some more detail of this new feature and how it will allow marketers to bring even more intelligence to their nurturing efforts with a simple push of a button...

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Topics: Marketing, Sales, Product

Content in Sales - When Less is More

Posted by Evan Carothers

Tue, Mar 31, 2015

Selling a high-value B2B product or service is often a long, bumpy road, with multiple touchpoints over many months of communication. And these days, qualified buyers are doing the majority of their diligence and research before your sales team even speaks to them. Content is the centerpiece of this communication - weather it’s documents (like white papers, case studies, etc), emails, blog posts, social posts, etc, each content piece helps build trust with your prospect, informing them and (hopefully) moving them further down the funnel towards a sale.

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Topics: content analytics, Sales

[Infographic] The Psychology of Conversions

Posted by Lindsey Graff

Thu, Mar 12, 2015

Pardot has a great white paper called "Using Psychology to Increase Conversions" - a main point in the ebook is that technology and methods change, but human pyschology does not. It goes on to explain five pyschological principles and tactics you can use to make your marketing more effective.

To summarize the ebook, Pardot also created a helpful infographic that outlines the five psychological principles in addition to use cases and examples. Whether you're making your prospect feel more included, guilting them, or showing your authority, understanding the psychology at play during the buying process is critical to developing high-converting marketing campaigns. Or as Pardot says, "The decision making process follows a relatively predictable pattern, with triggers that influence and guide consumer behavior. Understanding these triggers can change the way consumers perceive your marketing and can make your conversion points irresistible to your audience."

Check out the infographic below and download the white paper to learn more.

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Topics: Marketing


Bridging the Gap

Peanut butter didn't always work well with jelly. Same goes for marketing and sales. Read on for data-driven insights aimed at creating 'smarketing' synergy.

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