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4 Content Marketing Whiteboard Videos You Don’t Want to Miss

Posted by Lindsey Graff

Fri, Aug 29, 2014

Every Friday, MOZ releases a new video as part of their “Whiteboard Friday” blog posts. The videos range in topic, length, and humor, but they all tackle relevant issues in content marketing. In honor of Labor Day Weekend Friday (TGIF!), we thought we'd round up four of the best:



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Topics: Content Marketing

The New PDF Download

Posted by Evan Carothers

Tue, Aug 26, 2014

Read Time: 2 Minutes

Scenario: You create an ebook, white paper, or guide in the form of a PDF. You meticulously write every word of copy and work with a designer to execute your vision. You align the PDF with a campaign and ready, set, distribute! The impressive PDF is gated, naturally, because you spent so much time on it and really believe that it is worth the payment of information. Now you watch as the number of downloads slowly ticks upward and finally you reach your goal in PDF downloads--hooray!

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Topics: Content Marketing

3 Vanity Marketing Metrics You Can Use to Your Advantage

Posted by Steve Peck

Sun, Aug 24, 2014

Read Time: 2 Minutes

Did you see our post on the #1 Key to Success with Marketing Metrics? Hopefully we didn’t scare you off by distinguishing helpful, actionable metrics from vanity metrics because--great news--you can still utilize vanity metrics to learn about your prospect/customer behavior.

We maintain that vanity metrics aren't the best measure of behavior & intent (and therefore they're harder to make decisions with), but if your analytics platform is centered around these types of metrics or you don’t have the ability to measure more complex metrics, don't turn away from data all together.

There are three vanity metrics that you can actually use to improve your efforts and make a difference to your bottom line:

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Topics: content analytics, marketing metrics

The #1 Key to Success with Marketing Metrics

Posted by Lindsey Graff

Thu, Aug 21, 2014

Read Time: 4 minutes

Metrics, data, analytics, NUMBERS. For many marketers, working with data is majorly intimidating. It can be difficult to discern what metrics are truly useful, and easy to either dismiss metrics all together OR only pick out metrics that are easy to find and make you and your company look good. Hey, no shame, we all do it! That said, in this post, I'd like to share a significant learning I've had over the last year or so. I'm hoping it will inform your marketing and help us creative marketing types develop smarter marketing campaigns together.

So here it is - the key to successful marketing with data: not all metrics are created equal. As smart and savvy marketers, we have got to find ways to identify and utilize the metrics that matter - not just for making us look smart, but for generating revenue for our companies and tying that revenue back to each piece of our marketing strategies.

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Topics: Content Marketing, Goal Setting, content analytics, marketing metrics

The Best Content Analytics Tools: A Beginner's Guide

Posted by Steve Peck

Mon, Aug 18, 2014

Read Time: 10 Minutes

Content marketing is here to stay. In fact, as more businesses enter this realm, the more crowded space will become, meaning marketers will need to keep getting smarter and smarter in order to adapt their efforts to meet their prospects' quickly evolving needs & interests.

The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. This could mean email, documents, videos, social media or a combination of everything. To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI.

To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category:

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Topics: Content Marketing, Marketing Analytics,, content analytics, marketing metrics


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Metric-based insights to help savvy marketers and salespeople create and leverage smarter content marketing materials.

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