Read Time: 10 Minutes
Content marketing is here to stay. In fact, as more businesses enter this realm, the more crowded space will become, meaning marketers will need to keep getting smarter and smarter in order to adapt their efforts to meet their prospects' quickly evolving needs & interests.
The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. This could mean email, documents, videos, social media or a combination of everything. To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI.
To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: