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How to Qualify Leads for Sales with Content Marketing

Posted by Margo Ensz

Mon, Sep 15, 2014

Determining which leads are qualified can take a matter of minutes for a sales professional in a face-to-face meeting. But can you as a marketer tell the difference? Identifying what makes a lead qualfied to talk to sales can transform your relationship with your sales team, optimize your marketing/sales funnel and generate more revenue than ever.

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Inbound 2014’s Top 10 Most Inspiring Female Speakers

Posted by Lindsey Graff

Tue, Sep 9, 2014

There’s less than a week left before the start of the best marketing conference of the year (my personal opinion) - HubSpot’s Inbound Conference. I attended the event last year and found it to be very inspiring and helpful, but must admit, I was disappointed with the lack of female speakers - especially on the main stage. After reading Sheryl Sandberg’s Lean In and other books on the topic of women in business, I know how important it is for female leaders to have visibility at community events like Inbound.

After voicing that opinion (tweeting it rather off-handedly actually), I was reassured by HubSpot’s CMO, Mike Volpe, and now-Product Marketing Director, Meghan Keaney Anderson, that this topic is one HubSpot takes very seriously and that they would try to make 2014’s conference better.

I’ve been keeping up with conference announcements via their website and social media over the last few months and I’ve gotta say, it looks like we’ll be hearing from more kick-ass women:

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Topics: Conferences

A Few Ways to Improve Lead Generation Beyond the Form

Posted by Lindsey Graff

Fri, Sep 5, 2014

Read time: 4 Minutes

How many times have you filled out the following information online?

  • First Name

  • Last Name

  • Email

I would guess more than once or twice. You might even have an auto-fill set up on your browser so you don’t have to enter those same three fields over and over again. Now, can you remember what company asked you for that information? Can you remember what the offer was? Most times, the answer to these questions is no.

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Topics: Lead Generation

5 Questions to Ask Yourself Before Adding a CTA

Posted by Margo Ensz

Wed, Sep 3, 2014

Read Time: 2 Minutes

Whether you are a content marketing newbie or can write blog posts in your sleep, it never hurts to revisit the importance of the CTA, or, call to action. They should be on every piece of content you create, and they have immense power in driving your conversion rates and lead generation. Now, don’t put pressure on yourself to create the #1 greatest CTA of all time for every single piece of content, but it could be beneficial to ask yourself the following questions before publishing:

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Topics: Content Marketing

4 Content Marketing Whiteboard Videos You Don’t Want to Miss

Posted by Lindsey Graff

Fri, Aug 29, 2014

Every Friday, MOZ releases a new video as part of their “Whiteboard Friday” blog posts. The videos range in topic, length, and humor, but they all tackle relevant issues in content marketing. In honor of Labor Day Weekend Friday (TGIF!), we thought we'd round up four of the best:



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Topics: Content Marketing


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Metric-based insights to help savvy marketers and salespeople create and leverage smarter content marketing materials.

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