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Beginner's Guide to Marketing Funnel Metrics

Posted by Lindsey Graff

Mon, Oct 6, 2014

Read Time: 2 Minutes

There are more than a few ways to track lead generation. Instead of feeling overwhelmed by the number of ways you can measure the flow of leads coming in, try picking the "low hanging fruit" - start by tracking simple metrics. After a few months when you've collected some data, use the information you've gathered to look at metrics in a new way.

Over time, as your analysis deepens and becomes more robust, you'll have a clearer picture of what's going right and what's going wrong in order to make strategic and tactical tweaks for more optimized marketing.

Here are some examples of metrics to track now, later, and further on in the future:

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Topics: marketing metrics

Improve Lead Generation with Quality Landing Pages

Posted by Lindsey Graff

Tue, Sep 23, 2014

Read Time: 2 Minutes

Whenever creating interactive experiences with prospects and customers, marketers need to be as actionable and impactful as possible in order to get the highest possible conversion rates. Though there are several ways to capture prospect information and generate leads, I'd like to focus on landing pages for the purpose of this post.

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14 Stats That will Make You Rethink Social Media & Lead Generation

Posted by Lindsey Graff

Thu, Sep 18, 2014

Read Time: 2 Minutes

Over the years, social media platforms have become integral to inbound marketing strategies and, namely, lead generation. If you’re still not convinced (or your C-suite isn’t convinced) of the staying power and ROI of social media, check out these statistics:

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Topics: Social Media, Lead Generation

How to Qualify Leads for Sales with Content Marketing

Posted by Margo Ensz

Mon, Sep 15, 2014

Determining which leads are qualified can take a matter of minutes for a sales professional in a face-to-face meeting. But can you as a marketer tell the difference? Identifying what makes a lead qualfied to talk to sales can transform your relationship with your sales team, optimize your marketing/sales funnel and generate more revenue than ever.

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Inbound 2014’s Top 10 Most Inspiring Female Speakers

Posted by Lindsey Graff

Tue, Sep 9, 2014

There’s less than a week left before the start of the best marketing conference of the year (my personal opinion) - HubSpot’s Inbound Conference. I attended the event last year and found it to be very inspiring and helpful, but must admit, I was disappointed with the lack of female speakers - especially on the main stage. After reading Sheryl Sandberg’s Lean In and other books on the topic of women in business, I know how important it is for female leaders to have visibility at community events like Inbound.

After voicing that opinion (tweeting it rather off-handedly actually), I was reassured by HubSpot’s CMO, Mike Volpe, and now-Product Marketing Director, Meghan Keaney Anderson, that this topic is one HubSpot takes very seriously and that they would try to make 2014’s conference better.

I’ve been keeping up with conference announcements via their website and social media over the last few months and I’ve gotta say, it looks like we’ll be hearing from more kick-ass women:

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Topics: Conferences


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