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Marketers from companies of all sizes across industries have been improving their content marketing with Docalytics since we launched our marketing platform almost two years ago. Amidst the success stories for marketing, there has always been a consistent piece of feedback that rises to the top: sales reps want their own document tracking technology.
Salespeople are getting savvier than ever at using tech tools to improve their productivity and effectiveness. New tools have made it possible for them to gain valuable insights about customers’ behavior and preferences prior to making first contact, and during the sales process. One thing that’s been particularly effective is email tracking - various tools exist to track the emails salespeople send and tell them which ones have been opened and clicked.