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Should we gate or not gate content? Depends if you're a #ContentBully.

Posted by Steve Peck

Fri, Oct 16, 2015

Last week, Robert Rose and Joe Pulizzi reached an impressive milestone with the 100th Episode of their consistently fantastic PNR with This Old Marketing Podcast.  

During this centinial ebisode they covered a broad range of topics and predictions, however one particularly forward thinking thought around the age old "to gate, or not to gate" question has stuck with me all week, and is something all our readers should understand and use to address a key question.

Do you have a content marketing or collateral strategy?

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Topics: Content Marketing, Lead Generation, Gated Content

5 Simple Tips to Optimize Your Dreamforce Experience

Posted by Steve Peck

Fri, Sep 4, 2015

My team is particularly excited this year about Dreamforce, in part because we are helping the #DF15 marketing team better track how readers are engaging with their 'Ultimate Guide to Dreamforce' and other related Dreamforce content, but in large part because with the progress Salesforce has made in bridging their various sales and marketing platforms, we see this to be the year that sales and marketing collaboration will truly come of age.


So, to help get the most out of your experience at Dreamforce 2015, continue reading for 5 quick tips to keep top of mind that will have you moving faster, feeling better and connectnig quicker throughout your time in San Francisco.

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Topics: Conferences, Dreamforce

Your 4-Step Guide to Generating Leads Through Content

Posted by Maya Szydlowski Luke

Tue, Jun 9, 2015

Your company’s expertise is its most prized possession. It’s the lifeblood of everything you do and what drives your success. So you should keep it locked up and hidden from everyone else, right?

Our sales team hears this barrier pretty often: The C-suite shies away from writing content that reveals these precious “trade secrets” because they don’t want competitors to hear them. But this is a flawed way of thinking. Too many companies fail to understand that more publications have moved to the contributor model, so the longer they wait to share their knowledge, the further ahead their competitors will get.

Contributing high-quality content that aims to educate and help readers will position you as an industry leader and help generate leads for your company.

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Topics: Content Marketing, Lead Generation, Marketing

3 Content Engagement Benchmarks to Help Create Better Content

Posted by Steve Peck

Wed, Jun 3, 2015

Buyers consume about five pieces of content before they’re ready to be contacted by a sales rep. So simply serving marginal content with catchy titles won’t necessarily drive sales. Given this, marketers need to consistently deliver high-quality content that nurtures buyers down the funnel. You also have to measure engagement and compare those metrics to your peers to understand whether your audience values your content.

This is why we at Docalytics are so excited to announce the upcoming publication of the industries first ever 'Ultimate Guide to Content Engagement' benchmarks.

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Topics: Content Marketing, Marketing Analytics,, content analytics, marketing metrics, Marketing, Engagement Benchmarks

Social Selling Tips: Share With Your Network in Mind

Posted by Steve Peck

Thu, May 28, 2015

With all the sharing taking place across sites like LinkedIn and Twitter, it is often very difficult to drive much engagement and meaningful interaction with the content you post.  That’s not to say it is not worth taking time to engage with B2B Marketing and Sales peers on LinkedIn.  Doing so is a great way to both learn from others, build your personal brand and ultimately drive more sales, however it’s important to share the right mix of content with the right people to ensure your efforts don’t go unnoticed.

This post will cover some intuitive, but often overlooked tips to ensure you stand out from the crowd when sharing on Twitter and LinkedIn...

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Topics: Social Media, Social Selling, Smarketing, Sales, LinkedIn Best Practices


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