Your company’s expertise is its most prized possession. It’s the lifeblood of everything you do and what drives your success. So you should keep it locked up and hidden from everyone else, right?
Our sales team hears this barrier pretty often: The C-suite shies away from writing content that reveals these precious “trade secrets” because they don’t want competitors to hear them. But this is a flawed way of thinking. Too many companies fail to understand that more publications have moved to the contributor model, so the longer they wait to share their knowledge, the further ahead their competitors will get.
Contributing high-quality content that aims to educate and help readers will position you as an industry leader and help generate leads for your company.